Look up at the windows arching to a cathedral’s roof. Note the band of safety glass running along a factory’s upper wall. Those are clerestory windows. They do their job when the light beams passing through them illuminate the interior for all to see.
Good writing is a lot like clerestory windows. Regardless of the medium — feature articles, Web sites, newsletters, brochures, blogs and more — words illuminate the message. Well-crafted words tell a clear story that gets your audience reading and responding, engaged in the business at hand.
Ardis Berghoff is owner of Clerestory Communications. She is a freelance writer whose deep experience in business writing guarantees effective communications for your organization.
Let her be your word architect.
